May 30, 2024


General Evolution

European Clothing Retailer Selects Talend to Improve Electronic Buying Experience for Consumers

REDWOOD City, Calif. and SURESNES, France, Jan. 25, 2021 /PRNewswire/ — Talend (NASDAQ: TLND), a chief in knowledge integration and facts integrity, introduced nowadays that Tape à l’oeil, a French children’s apparel retailer established in 1993, has selected Talend to accelerate its electronic transformation. Talend is assisting the retailer empower data staff and business enterprise people with dependable purchaser intelligence in true-time, to support them optimize and personalize the on-line browsing working experience for its prospects. The organization is utilizing Talend Information Fabric to pace facts shipping and delivery and info exchange by APIs to regulate their supply chain.They are also relying on Talend Sew to rapidly combine facts from the Net and social media platforms and examine product sales performance.

In early 2020, Tape à l’oeil’s digital data approach accelerated with the Covid-19 crisis. The enterprise needed to enhance its on-line functions as the pandemic had accelerated the exploration on-line, obtain offline (ROPO) behaviours of their shoppers. With Talend, the corporation was capable to much better deal with and optimize its overall provide chain: “If a item is not readily available at acquiring time, the sale is shed. There is equally the chance that the purchaser will go to a different store and that the item will have to be discounted at the conclusion of the year,” claimed Guillaume Porquier, Chief Information Officer, Tape à l’oeil. “With COVID-19, some suppliers had to cease their routines, and the real-time checking of our supply chain gave us the agility to make the appropriate changes incredibly speedily.”

With Talend, the enterprise is also able to build a customer-360 approach by the shipping and delivery and well timed entry to reliable information. Interior and exterior details supplies visibility to suppliers on client behaviours and buying routines. This data can then be integrated into predictive styles. And, with the info gathered from the Net making use of Talend Sew, the enterprise can also enrich its purchaser advertising and marketing knowledge with shopper journey evaluation and predictive analytics.

“The retail marketplace has been greatly impacted and disrupted with Covid-19 with a large adjust in customers’ purchasing behaviours,” reported Gareth Vincent, SVP of Revenue EMEA, Talend. “Tape à l’oeil info system and achievements illustrate the great importance on relying on complete, cleanse and dependable data to react quicker and mitigate possibility. We are very pleased to assist Tape à l’oeil’s facts journey and ongoing growth.”

“Retail immediacy and proximity are keys to success in retail,” reported Guillaume Porquier. “Information should move from product style to sales, normally we can’t do our job. Talend is our strategic partner in this course of action.”

For more information about how businesses are employing Talend options, make sure you check out the web-site. You can read the complete story here.

About Talend
Talend (NASDAQ: TLND), a leader in data integration and facts integrity, is altering the way the globe makes selections. Talend Facts Material is the only system that delivers collectively all the information integration and governance abilities, to simplify each factor of operating with details. Talend delivers full, clean up, and uncompromised information in authentic-time to all. This unified strategy to info has created it possible to produce the Talend Trust Score™, an field-very first innovation that instantaneously assesses the trustworthiness of any details set to deliver clarity and self-confidence to just about every selection.

Over 5,000 corporations throughout the world have decided on Talend to run their businesses on trusted info. Talend is recognized as a chief in its field by leading analyst companies and sector media. For much more details, you should check out and stick to us on Twitter: @Talend.

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