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Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business

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Each individual 12 months in March, Rubicon® proudly celebrates B Corp Thirty day period together with the rest of the United States and Canada. We have held our status as a Licensed B Company for a 10 years which, amid other factors, demonstrates our dedication to a culture that benefits and values worker engagement.

In 2012, Rubicon realized Certified B Corp standing for the to start with time, and since then we have elevated our evaluation score every single calendar year, which is a testament to the devotion of all of our staff, from the govt stage to our superb Purchaser Care workforce that performs tricky to deliver the maximum amount of company probable.

What Does it Signify to be a B Corp?

The B Lab World wide web page states that a B Corp Certification shows that a small business is meeting high requirements of verified effectiveness, accountability, and transparency on numerous aspects such as employee positive aspects, charitable giving, and source chain tactics. Certification is primarily based on three most important criteria:

  • Demonstrating higher social and environmental general performance by accomplishing a B Affect Evaluation rating of 80 or higher than
  • Building a motivation to switching their company governance construction to be legally accountable to all stakeholders
  • Keeping transparency by letting info about their efficiency to be measured versus B Lab’s requirements and produced publicly readily available on their B Corp profile on B Lab’s web-site

How B Corp Certification Can Greatly enhance Your Business enterprise

As I mentioned earlier mentioned, a company need to improve on its environmental, social, and governance (ESG) practices in buy to achieve B Corp position. Even though creating these improvements is good from a marketing and advertising and general public relations standpoint, the rewards do not conclusion there. Enhancing on these aspects of a enterprise is important to shoppers and staff members, and elevates a company’s bottom line.

The majority of consumers concur that they are more probably to choose a manufacturer that procedures environmental and social obligation around just one that does not, and they approach on increasing the amount of environmentally welcoming merchandise they order in the around upcoming.

From an worker standpoint, firms with potent sustainability tactics discover an maximize in efficiency, loyalty, and over-all talent attraction and retention. A lot of prospective staff get this into consideration when on the lookout for positions, and in lots of circumstances it can be a determining aspect for accepting a position.

Creating environmentally helpful adjustments this kind of as lowering strength usage or content usage can also preserve a business revenue. Reducing electrical energy and drinking water utilization or encouraging the use of reusable bottles, cups, and utensils about solitary use merchandise can make a considerable positive effects on a company’s bottom line.

Rubicon is very pleased to have been B Corp Accredited for 10 many years, and we will continue working difficult to keep its certification and boost its score. B Corp Certification is a thing all companies need to contemplate getting, and anything employees should really look for out in the business for which they opt for to operate.


Jennifer Thompson is Vice President of Expertise and Culture at Rubicon. To stay forward of Rubicon’s bulletins of new partnerships and collaborations all around the environment, be absolutely sure to abide by us on LinkedIn, Fb, and Twitter, or speak to us now.



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