Yesterday — #MartechDay, yay! — we introduced the world 2022 marketing technologies landscape, following using a yr off in 2021. It grew a outstanding 24% to 9,932 alternatives. To make it readable, we actually produced it completely interactive at martechmap.com, where you can lookup, filter, zoom, and far more. It is very wild.
But despite its brain-boggling scale, the martech landscape has normally been a sidebar to the real tale of how technologies is transforming advertising and marketing. The definitely cool things for me is how entrepreneurs leverage these resources with system, expertise, and imagination to reach impressive results for their firms and their prospects.
This is why The Stackies: Promoting Tech Stack Awards are my favorite local community party in the martech marketplace. Each and every 12 months, entrepreneurs enter by sharing a single slide that illustrates their martech stack. They usually shout-out to the precise merchandise they use. But the ideal types convey how they consider about their stack conceptually. How does it in shape into their organizational functioning system? How does it assistance their consumer journey?
Collectively, they give us some perception into how martech is staying used.
And, for the reason that it’s also a pleasurable awards system, many style and design their stack slides with a minimal excess pizzazz. Not automatically related to the stack’s mission, but entertaining to perspective.
This calendar year, 32 firms sent in stack illustrations. You can see all of them in the cost-free Point out of Martech 2022 report we unveiled yesterday — The Stackies begin on webpage 31. (And if you want to view the kinds from preceding yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for each qualified entry to a non-gain. In the previous, we’ve donated to businesses that advertise diversity and inclusion in martech. This year, specified the terrible condition in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Each individual year, we also pick 5 “winners” for the awards. I set winners in prices mainly because, whilst the kinds we find are awesome examples of martech stacks that have introduced something specifically handy or resourceful to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech local community as a complete wins from this outstanding corpus of real-entire world stack examples.
4 Winning Stacks from 2021, Updated for 2022
My gratitude is particularly huge for providers who enter The Stackies numerous years in a row. They give us a window into how martech stacks evolve around time, technically and conceptually.
Four of the 5 winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this 12 months with up to date slides, and wow, they’re critically awesome. They entirely qualify as successful entries all over again.
However, we preferred to spread the appreciate a little bit to contributors who did not just gain final 12 months. So whilst we did not pick them as winners for 2022, they actually should have to be recognized as “standing winners” from final 12 months.
Here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to add to The Stackies! These types of a fantastic way to assistance the broader martech local community.
5 Martech Stacks from New Winners in 2022
Nonetheless, deciding on five winners amongst all the remaining great entries was rough. These are the kinds we picked, but I strongly persuade you to down load the comprehensive established in the State of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to these businesses to allow them know you respect their contributions.
Our five picks, in alphabetical purchase:
Again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so lots of great entries from the AMA, Annum, Cvent, Digital Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and extra. Verify them all out.
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