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If you’re on a budget but don’t want to sacrifice quality or design, here are 20 Australian clothing brands that are affordable and stylish.
When it comes to shopping, it can be hard to balance your love of quality, your desire to protect the environment and your need to support Australian brands with an ever-dwindling bank balance.
To put it simply: good clothes typically cost more, and when it comes to fashion, you often get what you pay for.
But thankfully, some innovative, smaller Australian labels are bringing quality clothing to the table for a fraction of the price of international designers (and protecting the environment in the process).
AFFORDABLE FASHION BRANDS TO SHOP IN AUSTRALIA
If you’re sick of turning to ZARA and H&M every time you need a cost-effective wardrobe update, try one of these budget-friendly local brands.
Assembly Label.jpg
Price point: $40 to $150 per piece.
Soft, high-quality basics in neutral tones, anything from Assembly Label will blend seamlessly into your wardrobe. Keep an eye out for their cosy knits and durable denim.
Sir The Label.jpg
Price point: $140 to $350 per piece.
Smocked cotton sundresses, faded florals and perfect, white broderie anglaise pieces are the cornerstones of Sir’s aesthetic. You’ll want it all.
Hansen Gretel.jpg
Price point: $120 to $400 per piece.
A veritable hit-list of cool-girl essentials, Hansen & Gretel is the perfect mix of fresh, innovative design and everyday wearability.
The Fifth.jpg
Price point: $70 to $150 per piece.
Masculine suiting, statement knitwear and crisp white shirts dominate this brand’s highly wearable collection, inspired by the street style looks of off-duty models.
Ginia.jpg
Price point: $49.95 – $319.95
Offering both ready-to-wear and sleepwear that features luxurious silk and lace designs, Ginia will boost both your everyday wardrobe, and after-hours look. Slip into a silk midi that can be worn to the office by day and bar by night.
Elliatt.jpg
Price point: $100 to $200 per piece.
Ultra-feminine dresses, chunky knitwear and effortless co-ords dominate this online-only Australian store.
Posse.png
Price point: $119 to $399 per piece.
This Australian-based brand is built around slow fashion and makes sure to use ethical manufacturing processes. The collection is centred on wearable staples, from well-cut linen trousers to floaty shirt dresses and sleek jumpsuits, all designed to be purchased and worn time and time again.
Respiro_studio.jpg
Price point: $89 – $449 per piece.
If you love Reliquia and VALET, then you’re bound to love Respiro. The sister brand features an eccentric collection of resin clutches and handbags that are designed to add a pop of colour that’ll finish off any outfit. Pastel colourways and statement shapes, their accessories are topped off with detachable chains so you can mix and match, making sure that no future outfit will ever look dull.
Saroka.jpg
Price point: $180 to $360 per piece, with free shipping in Australia.
Saroka was founded in 2015 in Melbourne and catering to women up to a size 16, this clothing brand has a focus on slow and sustainable fashion, with every piece handmade to order. Think rustic linen blouses and flirty sundresses in minimalist neutrals.
Nice Martin.jpg
Price point: $70 to $250 per piece.
This Byron Bay-based labels offers a range of comfy loungewear, matching-set pyjamas, bucket hats, scrunchies and slouchy shirts and pants perfect for those who favour a tomboy aesthetic. Designed in Sydney and ethically produced in Indonesia, you can feel good about your purchases too.
Kivari The Label
Price point: $79 to $249 per piece
From brunch-worthy dresses with playful prints, to colourful swimewear and chic knit tanks, Kivari has got your staple wardrobe covered.
Worn Store.jpg
Price point: $100 to $220 per piece.
Stocking everything from ceramics to chairs, this Bangalow-based store designs soft, wearable resort clothing designed to be worn time and again thanks to the brand’s focus on quality over quantity. On their online store you’ll find perfectly-cut t-shirts, jewel-toned slip dresses and merino wool scarves.
Jaggar.jpg
Price point: $150 to $250 per piece.
Selling candy-coloured shoes and bags in elegant, retro shapes, Jaggar has plenty of options for the accessories update your wardrobe is desperately craving. From citrus slingbacks to gingham slides, plus the perfect evening bags, you’ll want every piece.
Shona Joy
Price point: $140 to $400 per piece.
Already renowned for its modern and affordable bridesmaid dress options, Shona Joy is also a great go-to for evening wear that’s fashion forward but won’t break the bank. Look for slinky sheath dresses, fun floral minis and some elegant suiting options too.
Avenuethelabel.jpg
Price point: $40 – $220 per piece.
It’s never too early to start preparing for your summer of chic headwear. Ranging from hair clips and scarves to straw hats and berets, Avenue The Label is all about standout pieces that balance trends and timeless style effortlessly.
Scout And Roe.JPG
Price point: $130 to $550 per piece.
Locally made with a sustainable focus, each of Scout & Roe’s beautifully crafted evening-wear pieces can transition seamlessly from work to cocktail hour, and play with volume and structure.
Nakedvice.jpg
Price point: $29.95 – $299.95 per piece.
Born in Melbourne, this label has become every minimalist’s new fashion go-to. Whether you’re after shoes, bags or accessories, Naked Vice’s extensive collection of staples are all you need to curate the wardrobe of your dreams.
Talulah.jpg
Price point: $240 to $380 per piece.
In need of a beautiful party dress for an upcoming wedding or event? Talulah has the goods. Fun, floral fabrics, flattering designs and all at a mid-range price point, this Aussie brand seals the deal with free express shipping, worldwide.
Pas Duchas.jpg
Price point: $160 to $500 per piece.
From affordable bridesmaids’ dresses to bold floral blouses, elegant evening wear and structured outerwear, Pas Duchas is perfect for that seasonal staple piece you’ve been missing.
Steele.jpg
Price point: $150 to $250 per piece.
From functional jackets to floral boiler suits, Steele walks the line between practical and fun. Head there for statement-making work wear, floaty summer dresses and feminine knits.
Brie Leon
Price point: $79 to $249 per piece
Founded in 2014 by designer Janine Zafra, accessories brand Brie Leon has a focus on core pieces designed to be worn every day, like chunky pearl earrings, classic sunglasses and tortoiseshell handbags.
Bird And Kite
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Price point: $189 to $239 per piece
Designed and made between Bali and Byron Bay, this slow fashion label is both consciously crafted and beautiful to wear. Predominantly comprised of breezy dresses, it’s the ultimate one-stop shop for a casual summer dressing. The best part? They donate a dollar from every garment to a good cause that you can track in real time!
Henne.jpg
Price point: $99 to $169 per piece.
Created by model Nadia Bartel, this popular label is a must-have for lovers of everyday basics—we’re talking ribbed tees, satin slip skirts and boyfriend shirts. A limited selection of pieces are released fortnightly via The Connection. But you better get in quickly, because the drops have been known to sell out in minutes.
23/23 SLIDES
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